Jekkyl & Hyde

Branding and bottle design speck work for a potential client while I was an art director at CHWA.The client wanted to create a two-in-one liqueur bottle for their brand, Jekkyl & Hyde. I created a lenticular label that showed the “Jekkyl” and revealed the “Hyde”, while still making either one appealing to the consumer. We all have different sides to us and they aren’t necessarily good or bad. This design plays on the intriguing fine line of that concept.