Launching a not
so sweet rosé.

It’s as natural for us as dew on a sprig. We may seem soft on the outside, but not everything is what it seems. Inside, we’re…Hard to the Core.

This concept aims to push us out of the realm of “safe” and into a territory that is more suggestive and stimulating. Hard Core is a play on words and a double entendre.

Role Art Director ECD/SVP Tim Dyer CD Adam Pryor CD Copywriter Charles Nevismal Sr. AD Ty Sanderson Illustrator Matthew Flemming

Concept, Strategy, Campaign Narrative, Design