End the wait.

With the launch of the microsite TheBigWait.org, we deployed a handful of teasers into the digital ether followed by a: 60 TV spot, illustrating what would happen if this line was made visible. Driving viewers to the site, the video content campaign accompanied a simultaneous national in-store dollar donation program at Arby’s restaurants to support Big Brothers Big Sisters, No Kid Hungry and Junior Achievement.

Role Senior Art Director ECD/SVP Tim Dyer CD Adam Pryor CD Copywriter Charles Nevismal

Concept, Strategy, Interactive Design