Our campaign revolves around enlisting human trafficking victims to bring the gruesome truths of trafficking to the limelight.
Did you know the average human trafficking victim is forced to have sex 20-48 times a day?
The big idea is that all the models in our campaign WERE RESCUED from human traffickers, who sold these girls into slavery. Grounded on empowerment and exposing the nastiness of human trafficking, juxtaposed with the individuals who have SURVIVED. Giving them a voice, an outlet to prevent and educate.
Role Art Director ECD/SVP Gary CD Copywriter Nick Pipitone
Concept, Branding, Interactive Design