The goal of the “Part of Your Routine” campaign is to encourage teens and young adults to get regular STD testing and simply make it part of their normal routine in their lives. STD rates in Douglas County are now at historic levels. Since 1998, the incidence of chlamydia in Douglas County has more than doubled and is over 30 percent higher than the national average.
Role Art Director ECD/SVP Gary CD Copywriter Nick Pipitone Assoc. ACD Evan Stremke
Concept, Branding, Interactive Design